How do we analyse the results and feedback constructively?
We attribute points to each answer and measure this against other high performing companies.
We can categorise this further into four areas of marketing:
Questions 1-3 reveal how effectively you market to your customers and prospects
Questions 4-5 reveal how well you know your environment and customer perceptions of your business.
Questions 6-8 address ‘differentiation’.
Questions 9-12 measure your existing operations, your strategy and implementation